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I bought it from Saturn in Germany (via ebay from their Bremen store), and that seems to be the standard price in all Saturn outlets. Which country are you in?
As for the life-span of e-readers: My Glo died because I laid down on it (well, jumped on it, is more accurate), but they are normally fairly robust. I only had one give up its ghost "naturally", and that was the Imco. It only lasted six months and my whole experience with the device and the company was not brilliant. The others are fine.
People here seem to be using their e-ink readers for many years, so they are not particularly prone to dying on you. They also age fairly well: unless you start collecting them (they are very collectible!), you can use it for years and will not really feel a strong urge to upgrade. New models usually only have a few minor changes. The biggest upgrade was the front light feature, but all other changes over the years have been somewhat minor (it's not like with phones or laptops where you feel your stuff is outdated after a year).
I agree that reading on a LCD tablet is not as enjoyable. I tried using my Nexus 7 for reading, and while it is "all right" for a book or two, it causes more eye strain for me. I also get more distracted (checking email, checking forums, etc.) since it's such a general purpose device. I noticed it keeps me awake, whereas reading on an e-ink device allows me to sleep better after reading (a few people reported the same, so it's not only me, but I don't know how widespread that is).
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