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Originally Posted by ApK
No policies are ever absolute.
They say "no refunds after x days" but if you make a good case to CS, they make exceptions.
That's the difference. If exceptions are only in rare specialized cases, it's effectively a cap. If exceptions are not especially rare and not particularly special cases, then it's a effectively a baseline.
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I've found Amazon's statements to be well structured and carefully worded. Prior to agency all their official statements were that ebooks on the NY Times bestseller list would be priced at $9.99, it was others that said they think that all ebooks would be priced at $9.99.
The main message in this statement is that they believe that $9.99 is a better price point then $14.99 and they go on to explain why. They anticipated that critics would again say that they believe that all ebooks must be priced at $9.99 and they added the line:
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Is it Amazon's position that all e-books should be $9.99 or less? No, we accept that there will be legitimate reasons for a small number of specialized titles to be above $9.99.
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I read that to clarify that all ebooks will not be priced at $9.99. There is no cap and there is no policy. The 'small number' clarification just means that they believe it will be a small percentage of the total ebooks that Amazon sells.