Thread: Amazon vs. Hachette Update - It's About Price
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Old 08-02-2014, 06:42 AM   #148
Hrafn
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Quote:
Originally Posted by rhadin View Post
As of this moment, there is nothing to prevent Amazon from taking the unilateral move of discounting all ebooks to $9.99 or lower, yet Amazon hasn't done so. Why is that?
Why? Because they'd still have to pay 70% of $14.99, which is $10.49 to Hatchette, so they'd lose money on each book. Hatchette would still make this same $10.49 per book, but on 74% more books, so they'd nearly double their revenue without having to actually do anything.

Does that sound like sound business practice to you?
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