Quote:
Originally Posted by Hrafn
The fact that this price elasticity exists can be seen from the long-standing behaviour of the publishing industry, trying to maximise their profits with Market Segmentation: - High-priced hardcovers/trade-paperbacks for those unwilling to wait.
- Lower-priced mass-market paperbacks for those willing to wait.
- Remainder racks for those willing to try something new, cheaply.
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I shop at a scifi bookstore, and have noticed that a lot of books come out in hardcover, then trade paperback, then nothing else. Trade paperback seems to be the new MMPB (at nearly twice the price). I'm not sure why, but they seem to be abandoning that second market. Maybe that market has abandoned them?