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Old 08-01-2014, 06:20 PM   #126
fjtorres
Grand Sorcerer
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Quote:
Originally Posted by Barcey View Post
I don't have any inside knowledge of what data analytics that Amazon is actually performing but what I have outlined are pretty basic and I'd be shocked if they don't have this data. I do know that Amazon is considered one of the leaders in big data analytics and they've been at it for a long time.

www.bigdata-startups.com/BigData-startup/amazon-leveraging-big-data/
Very good article, that one.
As is this, referenced there:
http://www.technologyreview.com/news...out-consumers/

They're relatively old (18 months) so by now Amazon has even more data--if nothing else, because they're up to 250M accounts and over 50M Kindle accounts, from which they collect *reading* data. Which not only puts them ahead of where the publishers are, but ahead on anywhere they can hope to get, even if epub3 phone-home were implemented and not blocked by readers.

First mover advantage is powerful mojo.
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