It is a full backup.

Hardlinks save space -- but the file is still there. No file deltas in sight. It leverages rsync --link-dest to perform
full copies, hardlinking files to the dest folder if available.
It's not a matter of how easy is it, is a matter of how much of your hard drive do you want to use storing the same file hundreds of times (when it hasn't been changed -- the modified date is still the same).
Once you have it setup (you can schedule it automatically), it creates a snapshots folder that contains timestamped backup
folders -- not zipped storage -- which can be easily browsed through the file explorer and you can copy the folder elsewhere and zip it and do whatever and and and...
You are by no means required to use it, or course. I just thought I'd make sure you know what kind of option it is.