Thread: Amazon vs. Hachette Update - It's About Price
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Old 08-01-2014, 06:54 AM   #105
tompe
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Quote:
Originally Posted by Sydney's Mom View Post
Finally, Amazon and Hatchett are back to where they started. Hatchett is again facing the "$9.99 problem" that Jobs solved so elegantly. Amazon was brilliant in setting up the argument, not as a lower cost of production, but as less value to the customer. We can't legally lend ebooks to a friend or family member, can't donate them to the library when we are done with them, can't even display them.
The $9.99 price was only for best sellers in the beginning. It was not setup to be the maximum price.
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