Nice option. I like movies, and while I only pay for Prime because I want stuff NOW, darn it!, I guess there are indeed things I order that I wouldn't care about a delay on, and this may encourage me to choose a slower option.
Hitch, I disagree, this is all about costs. This is Amazon saying "yeah, you can have free 2 day shipping, but PLEASE, considering not using it!"
I don't see how this service would help with your complaints. If people are unhappy with the express service, either by Prime or by paying for it as a one-off, this won't change that.
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