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The point is that it goes against their business models. After all, they have to pay for the bandwidth somehow, themselves. For instance, I happen to know that fosshub's total bandwidth usage is currently less than calibre's bandwidth usage. There is no way they could handle the costs.
As for sourceforge, they have contacted me in the past trying to get me to add ads into the calibre windows installer in order to monetize the downloads. They have got to be hurting financially.
And note that it only works with wget, not a browser, which is what most people use to download calibre.
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