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Someone who wants the latest John Ringo novel on the day of release will not likely find the latest Jodi Picoult book a satisfactory replacement, or vice versa; likewise, someone who wants a eBook now may be perfectly happy to pay $14.99 to get it now, in which case the publisher and author should be able to charge what the market will bear, and adjust the prices down (or up! But most likely down) as demand moves about.
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They should; and if Amazon refuses to sell books at that price (they have that right), then why don't the publishers pull their catalogs and go elsewhere to peddle their wares? Why this 3-ring circus when it's the publishers who have the ultimate say on pricing?