[Rizla]

The Apple logo has a certain status attached to it. It's like Nike. People are very impressionable about these things, even more so when they know little about the technical aspects of the product. Plus it's more expensive. Many people are impressed by people with expensive things, and doubtless some people pay more for a brand because of that. That's not to say that I think everyone buys Apple products for that reason, but it's a factor.