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Originally Posted by pwalker8
That's their assertion, but I don't see any data. How do you measure that? The book either sales for $14.99 or it sales for $9.99.
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Well, most $14.99 books eventually drop to $9.99 so I'd guess that's how they measured it.
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This assumption of book elasticity might be true for generic books, but may not be true when it comes to the big name authors.
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I'd think it might be even more true for big name authors.