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That's their assertion, but I don't see any data. How do you measure that? The book either sales for $14.99 or it sales for $9.99. This assumption of book elasticity might be true for generic books, but may not be true when it comes to the big name authors.
But hey, nice attempt at trying to cut off any discussion. Anyone who disagrees with you is sputtering. The standard "No Real Scotsman" fallacy argument in action.
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