I am slowly getting roped into continuing to buy Apple products. I have an iPhone, iPad, and MacBook Air. My fiancée has an iPhone and iPad mini.
There is an obvious synergy I get from Apple's built-in services, from iCloud storage to automatic photo back-up to shared apps to same-iTunes-library-on-every-device to find-my-lost-device and more. You can argue these benefits can be reproduced with other services on other devices and I will agree. But this is no-brainer easy when sticking with Apple devices, much as I expect it is when sticking to Android devices (I wouldn't know, lol), or Windows devices.
The last announcements from Apple suggest even greater future benefits, moving more functions back and forth from OSX to iOS devices.
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