I buy from Amazon and Kobo and my reader of choice is Kindle PW2. I actually prefer to buy with Amazon because I can buy and use gift cards instead of keeping a credit card on file. I have yet to see(in the U.S.)a Kobo gift card. I also like the fact that I can return e books at Amazon if my youngest daughter grabs my kindle and makes unwanted purchases. I am sure that I could call Kobo and do the same, but the convenience of having a quick button to press instead of a long wait on the phone is wonderful.
Penny
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