Alternatively, we could all call Sony support and report the lack of a cross-platform preformat app as a bug! It really would not be difficult for them to provide a headless app that just did the pre-formatting (possibly only for non-DRM books) on a reasonable selection of Unix-ish hosts (Mac OS X and a couple of popular Linux-es).
Perhaps a wave of customer bug reports might motivate them. Or maybe not.
Xenophon
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