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I can’t help but think I’m Jimmy Stewart in It’s a Wonderful Life, trying to tell people at the Bedford Savings and Loan that Potter isn’t offering them a deal; he’s buying them cheap.
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I think this kind of simplistic analysis is both simplistic and non-helpful. What Amazon offers is not a priori a good or bad deal, and, importantly, there is no Jimmy Stewart to whom authors can turn to get an automatically better deal. Like anything else, authors have to look at the terms to see whether it make sense for them or not.