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I don't know. It's not getting a lot of positive reaction in the forums I'm on, specifically because it doesn't offer enough. The exclusive books were already available via Prime if you wanted to bother to search and have a list ready to borrow. Most of the KU choices are under 5 dollars. That means to be worth a subscription, you have to read 3 or more books each month (approximately).
For a sub to be worth it for me, it would have to be the expensive books--not the cheap ones. In my cozy group only one person signed up or really showed any interest.
I think indies do lead the way in experimentation, but right now the advantage for them is that Amazon might advertise their books because they play the latest game.
I really do think that other retailers--Kobo and SCRIBD come to mind--are doing more to be competitive. They're working at it, at least.
The KU effort is a bit half-hearted on Amazon's part.
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