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Originally Posted by rcentros
I think Apple can either choose to seek volume or a high profit margin. It appears they chose the high profit margin. So this is the natural result. Tablets are becoming a commodity item. People shop for value.
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IA. Apple, in general, hasn't sought volume. They're completely different from a company such as Samsung that does compete on volume as well as high profit margin. Samsung wants to cater to every consumer whereas Apple wants to cater to consumers that buy high end products. Some analysts quoted in the article criticize Apple for this. However, I'm not sure this is a fair criticism. If Apple competes on volume, would they lose the rep they have for quality, well made products? Would Apple lose some of its "cool" or "exclusive" factor? Would this turn away loyal Apple customers? The one time Apple sorta went after volume with the iPhone 5C, it didn't go too well. So I understand why Apple continues their current strategy.
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I don't use tablets (I have one, but I don't use it). But my nephew and his family use tablets almost exclusively. They bought three or four iPads -- but their last tablet was the Samsung Galaxy Note Pro (12.2"). So, they don't fit either category, cheap or sticking with their old iPad(s). The Galaxy Note Pro is not a cheap tablet, and they love it.
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I've wondered about this. Right now, Samsung doesn't have nearly the same share of the tablet market as Apple but their share is increasing.