Thread: Agency Pricing Seems to be alive and well in Australia
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Old 07-26-2014, 07:36 AM   #13
HarryT
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Quote:
Originally Posted by darryl View Post
Each book is unique, but this is really meaningless. This is not a case of setting a unique price for a unique product. Publishers generally set prices for categories of books. For instance, looking at my original post, it seems new releases in Australia have a minimum price of $14.99. This can be contrasted with Amazon's $9.99 US before agency pricing.
Do prices fall with time? If the A$14.99 is for ebooks that are currently only available in paper form in hardback, then it seems a perfectly reasonable price. If it's for ebooks that are available as MMPB, then it is expensive, I agree. $A15 is about £8.30. Amazon UK typically charge around £9-10 for ebooks that are only available in hardback; this generally falls to about £3-5 once the paperback is released.

It should be noted that Amazon's $9.99 price point was not for all books, but for a very small subset of them: those on the NYT best-seller list.
Last edited by HarryT; 07-26-2014 at 07:40 AM.
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