Kobo is... kind of the opposite of Apple. You can install whatever apps/hacks/tweaks you can write or find online without rooting or jailbreaking, you can sideload your own fonts, etc etc.
To the OP: yes, we need to know more, especially your country, budget, whether your friend will want to access library ebooks, what sort of books they like to read (novels? Nonfiction?), whether battery life is a dealbreaker feature, etc.
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