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Personally, $9.95/mo is less than I usually spend on the various Deals, which are usually composed almost entirely of books that are now in KU. I only get around to reading a fraction of them in the end. Now I can more or less ignore Deals, avoid cluttering my library with them, and spending too much time deciding whether or not to buy them. Even if they later disappear from KU, in general they are not expensive to purchase should it come to that, and if I'm still interested of course.
Plus even though KOLL books are 'free' it is at the cost of some not inconsiderable inconvenience (having to use a web browser to return before the month is up to be eligible for a free book in the next, having to borrow on your Kindle). KOLL books don't work with Kindle apps, which I use frequently.
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