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Originally Posted by speakingtohe
Personally I don't think Amazon would cavil at the 22 cent DRM fee or that they harbour animosity towards Adobe. Adobe is a service, not a competitor.
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Of course there's also the thousands per DRM server for the ACS software and the thousands a year in "maintenance" fees that Adobe charges, but I agree it's likely a small hurdle if any if they wanted to offer ePub's with Adobe DRM. The bigger costs would come in with having to train and offer customer support on it.
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Sure it would be nice for us epub fans, but I doubt that is the intent behind the service. Amazon wants to have everyone buy Amazon books, and by promoting a value added service exclusively to kindle owners they may very well add more kindle owners.
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Right. If you're a non Kindle owner and sign up for KU and are happy with the experience using their apps you might just buy your next book from them too and they may add you to they're long term customer rolls. Just like having the free apps have led to people becoming Amazon customers for their ebooks.
I honestly think that your average users don't care one way or another what format their books come in and are more interested in if there's a way for them to read the books some how on their device. Sure Kobo, Nook and Sony eInk owners (etc.) are out as far as this service goes, just like they're out when it comes to Scribd and Oyster. It seems that these services are betting on PC's, tablets and smartphones as having enough of the reading market to make a go of things.