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The thing is, Kindle Unlimited is anything but unlimited because they refuse to do business with those of us with ePub eReaders, and that makes no business sense at all, not when they can easily make it truly unlimited to the benefit of readers, authors and Amazon.

The thing is, an increasing number of indie authors are publishing in Kindle Direct Publishing without DRM. So why not give authors an option on the book’s page to list their books, DRM free, that is, in both Kindle and ePub? Something like the old “Multiformat” listing, to tell reader that this one is on loan for their Kindle, Kobo, nook or Sony eReader.

How would it hurt anyone? Sure, Kobo, Google, Barnes and Noble and maybe Apple would lose some book sales but that’s just ordinary competition between rival shops, and don’t forget, those KU books are all exclusive imprints of Amazon anyway, so as it stands, those of us without a Kindle can’t read them. Audible authors have have always had the choice to forgo DRM, this idea offers the chance to reach a wider audience. People like me, with a different eReader (and love what they have) would be able to subscribe to KU and have the chance to discover new works and new authors that are otherwise not available.

Okay, Amazon would probably lose a few Kindle eReader sales too, but they would more than make it up in book sales. So why not?