Well, I got to test both ereaders for a while yesterday, and have plumped for the PW2 (though I haven't actually got it yet as it's going to be a birthday gift now!). The screen of the Aura HD is perhaps slightly nicer - I definitely think it was probably a touch closer to the "real" feel of a book - but I wasn't sold on it, given the price difference. The size also proved to be a bit of a deal-breaker, as it just doesn't feel quite as nice in the hand as the PW2 (to me, anyway). The case of the Kindle is much closer to what I want (though I did prefer that the PW1 said Amazon instead of Kindle on the back, but that's pretty minor) and I really like the interface. I set both to my "normal" font/margin settings and actually managed to get the same result I get on my Touch pretty easily on the PW2, so that was another worry gone.
I mostly tend to use my reader on the go and at night, so portability is a big factor for me. That combined with the fact that I use the Amazon books store about 90% of the time and the wider range of cases/accessories for the PW2 made it the winner for me. I can certainly see the appeal of the Aura HD though and if it had been slightly smaller and the back hadn't had those ridges (I wasn't keen on those!) I would have had a much harder choice on my hands.
Thank you all for all your help!
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