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harry, i think you know that epub has many more advantages than simply reflowing text around illustrations (which is nonetheless a very nice feature).
it is the new industry standard which means that it is our best hope for a single format that will be readable cross-platform, on any device (much like W3C standardised html) ; that means the end of ebabel.
it's an open format.
it's the only format which is specifically designed with ebooks in mind, taking into account their specific strengths and their specific necessities, and is incredibly powerful.
it supports CSS3 which allows for significantly better formatting on every level.
it supports true pagination and true footnotes, and a real TOC.
it supports complete meta data, which will facilitate research.
it is a container format, which will allow inclusion of ANY kind of media in the book ; this means vector graphics for instance, but it could also mean audio files or even video files. imagine reading a book about a composer or musician and having audio files embedded at appropriate points. or a book about may 68 and having actual newsreels of the events that you could watch.
these are only a few of the reasons that epub is *already* superior to every existing format, and can only improve. if you do a little bit of research you can find out lots more information (i am far from an expert). it is worth looking into, and definitely worth supporting.
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