Quote:
Originally Posted by rcentros
I feel they have the right to set the wholesale prices to retailers -- and that the retailers have the right to set their own prices to their customers. If retailers can't set their own prices (and discount, if they want) they are, more or less, just an extension of the publishers. How would a new book seller get a start in such an environment? What would they be able to offer that was different than the other retailers?
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This type of pricing is common in many products, not just books. High-end cosmetics is one.
Retailers are not allowed to put these products on sale, or sell for less than the set price by the manufacturer. Different stores try to entice you to buy from them by giving you gifts with purchase, having exclusive colors or a rewards program.
I'm sure the manufacturers do this to keep the perceived value of their products high. People know they can't get these for any cheaper than set retail price on the primary market so they have a defined value. Whether the items are worth that value is an individual decision.