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Old 07-18-2014, 11:06 AM   #98
fjtorres
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Quote:
Originally Posted by Top100EbooksRank View Post
A dominant incumbent never launch a service that would disintermediate itself. It can only react.
Not always.
In this case Amazon has been pushing for a subscription service as a *complement* to sales for years.

http://techland.time.com/2011/09/12/...lix-for-books/

The mistake many in publishing are making is thinking a successful subscription service is a net loss because it will inevitably lead to lower sales. That is not only not a guarantee, it isn't even likely. There's a whole bunch of ways KU can deliver consumer (and publisher) value without reducing book sales.

Books aren't music.

Last edited by fjtorres; 07-18-2014 at 11:08 AM.
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