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Originally Posted by fjtorres
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I don't think Amazon want an ebook subscription service to happen....
Its hand was forced after the Big Publishers go ahead with Oyster/Scribd. If Oyster and Scribd didn't happen, I doubt Amazon would launch Kindle Unlimited.
Amazon is reacting. And the sooner the better before Oyster or Scribd become the Spotify/Netflix of ebook.
Apple wished it could react much sooner to Spotify/Pandora.
A dominant incumbent never launch a service that would disintermediate itself. It can only react.