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Originally Posted by gmw
(Bold mine.) That is largely the point that I would like (for obvious reasons) to take away from this. I'm not (yet) convinced that adding DRM actually hurts sales (significantly) of any author that is already selling reasonably well, but even just with the indie data isolated like that, it seems going DRM-free isn't hurting either.
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My take on this is that most people don't care that much about DRM. They tend to stay in the basic walled garden of whichever reading device they bought (Amazon - kindle, Apple - iBooks, B&N - nook) and DRM really doesn't cause them a problem. Those who do care, know how to remove DRM from the major book stores.
I suspect that Tor's sales are more a reflection of currently being the number 1 and most active SF&F publisher, as opposed to not using DRM. Also, SF&F readers tend to be a bit more tech savvy as a group than most. I suspect that if you look at the adventure, romance and mystery imprints, then you won't see a big push against DRM.