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I think Felix is correct, it's an indicator of the general philosophy. If you are consumer focused and emphatic with them you are likely to remove DRM. If you are engaged with them and actually listen to them you are likely to remove DRM. If you are internally focused and think about yourself first then you include DRM. Businesses that are consumer focused do better. It is not about just one thing though.
What is just as important is that the data doesn't support the belief that it protects sales. The detractors will claim that it protects sales overall for the industry and not individual titles.
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