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It wasn’t surprising to see that most Big 5 books employ DRM, but we were shocked to see that it is practically 100% of them. Indies, on the other hand, locked down roughly 50% of their titles. Since there isn’t any variation in the Big 5 books, we are forced to look at the self-published titles for any effect on sales, and indeed there is one. The 50% of non-DRM ebooks account for 64% of total unit sales.
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I believe the term is cherry picking. Whether the titles are Big 5 or not is not a factor. The fact is that DRM has not impeded their sales -- which dwarf indie sales -- and overall DRM does not impact sales.