Quote:
Originally Posted by rkomar
In my totally amateur opinion, if you're consistently offering items below cost to capture the market, then you're not abiding by the rules. Being more efficient is one thing, but driving prices below costs because you think you have deeper pockets and can outlast the competition is not fair game. I'm guessing the law was meant to address this. So, if I was a business, I'd want to be able to show that I wasn't operating at a loss to be sure I was behaving according to the intent of the laws.
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There is no proof that Amazon is driving prices below costs (across the board, anyway). We're back to basket pricing: a few things at a loss to get them "in the door," but overall, making a profit when all is said and done.
But I'm not even arguing FOR Amazon--or any huge corporation for that matter. I'm arguing AGAINST people being allowed to be surprised/shocked/outraged/discouraged when the response to passing a law which bans the free shipping of books is to start charging $0.01. And against the passing of laws which require businesses to GUESS what shipping price won't get them in trouble