Quote:
Originally Posted by tubemonkey
And isn't this already factored into the initial pricing of paperbooks? This isn't a valid reason to keep the price of the ebook artificially inflated.
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If marketers have learned one thing these days, it's how to price things according to what people will pay for them. Ebooks are cheaper to produce, but consumers aren't willing to haggle the price down because of that. They'll pay more because of the convenience for them. Gone are the days of "cost plus 10%", or whatever.