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The market for music and video tends to be teens and young adults. The market for ebooks (and books in general) is likely older, though obviously there is a big market for kids. I don't think those demographics changes anything that I said. For the most part, Apple saw the iTunes store originally as a way to sale hardware (iPods) while Amazon sees kindles as a way to sale eBooks. Different business models on what they make money on. I do think that the explosion of tablets on the market has dramatically changed the dynamics of the ebook market from the ereader only market.
Right now, there isn't much competition for Amazon in the eBook market, but I don't see anything that inherently keeps someone with reasonable capitalization out of the market, i.e. no barrier to entry. Getting the contracts with the various publishers (i.e. building a catalog) and making it easy to buy and read an ebook from you are the keys.
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