Quote:
Originally Posted by murg
So, assuming that Kobo actually looks at the sales statistics from these 'contests', one can presume that Kobo's profits from the sales associated with the coupons fell from the last contest (with the limited number of high percentage coupons).
Then again, we are talking about Kobo here, so the last contest may have just been a mistake on someone's part, especially considering that 55% and above were one decimal point different (1/10th) in the last contest.
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I think the variations are more in the camp of "let's try this." There are also seasonal considerations. Speaking from experience, running promotions in the summer is much more difficult than other times of the year because a lot of people are vacationing. There's also a different mindset in the summer and different types of books sell better in summer versus other times of the year. Many retailers (and not just in books) save the bulk of their ad ops/promo ops for October through about January because that is the heaviest buying period.
There is no way to know if sales fell in the last contest (well, they might know, but they aren't going to tell US.)
