So, assuming that Kobo actually looks at the sales statistics from these 'contests', one can presume that Kobo's profits from the sales associated with the coupons fell from the last contest (with the limited number of high percentage coupons).
Then again, we are talking about Kobo here, so the last contest may have just been a mistake on someone's part, especially considering that 55% and above were one decimal point different (1/10th) in the last contest.
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