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Tax breaks are not enough incentive. The key to making the masses want fuel cell or electric cars has to be tangible. Credit card cash-back rewards. Very stylish vehicles with lots of options. Have the cars featured on TV as characters, such as the car on Supernatural.
It has to create desire from no-nonsense commuters right up to luxury car owners. Just having a sense of duty is not enough. An alt fuel car has to be sexy.
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