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The OP sounds over sensitive to some readers. Bear in mind that with Ebooks dist, any ebook can be tailored per buyer/reader and you might never know about it.
It sounds crazy when you think about the whole publication as single distribution, however if you reverse the situation and think about the technological capabilities, it is a possibility that each buyer/reader might get a slightly(or heavily) modified version of the digital content. That is possible and can be done or was done.
I remind you the recent controversial Facebook emotions study.
Believe whatever you believe however some technical possibilities are out there.
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