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Readers in the market for indie or self-published e-books favor longer works, priced between $2.99 and $3.99, and are attracted by free e-book promotions, according to data from the third annual 2014 Smashwords Survey. The annual survey is based on data from $25 million in sales generated by the indie/self-publishing e-book vendor.
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While average lower e-book pricing continues to drive higher author earnings, Coker said this does not mean that "ultra low prices" are necessary. He noted that the "sweet spot" appears to be between $2.99 and $3.99 for bestselling titles. He emphasized that incremental increases in a title's sales ranking are "usually matched by an exponential increase in sales." He also said that, according to the data, indie e-books selling for $2.99/$3.99 earn as much for their authors as conventionally published e-books selling for $7.99 or more, but generate "triple the readership."
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http://www.publishersweekly.com/pw/b...es-survey.html
The original Smashwords blog post can be found here...
http://blog.smashwords.com/2014/07/2...veals-new.html
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