Sorry, have to defend my BoB. Saw it earlier today but didn't think to post it. I don't normally buy these so I have no idea what these normally run, but after I saw the Fictionwise post I figured I'd toss this in the mix.
I looked at a couple and they all seem to also come with $0.50 in Rewards as well, although I didn't check them all.
They do seem to be having fun competing with each other.
