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Originally Posted by Laurens
In all fairness, the publishing industry survives only on profits from bestsellers like Harry Potter and Da Vinci Code.
Finding out what customers want in entertainment is pretty much impossible, since styles, trends and tastes differ wildly over time, between cultures and age groups. If someone would ask me what kind of movie I wanted to see, I wouldn't know where to start. It's simply hit-and-miss, as it has always been.
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Actually, it's just like any other product - cars, food, MP3 players, etc.
You do some research, talk to your customers, you take a risk and make a product, talk to your customers again, adjust your product, talk to your customers some more, make another product, talk to your customers, .... You get the idea.
It's never easy and unless you get really lucky, you are always slightly behind the curve, but many companies have thrived for a very long time by doing this. And many more have gone out of business because they didn't.