Quote:
Originally Posted by SteveEisenberg
My source is The Everything Store. According to the book, the reason Amazon does not sell most Apple products (except through third party sellers) is that Apple forbids most deep discounting.
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I'm sure that's part of it, but they sell other brands that don't get deeply discounted such as Bose. I think it's more a question of why they'd want to sell a lot of Apple products and then potentially see all of that purchases content sales go to Apple instead of Amazon. Amazon's pretty big on selling content after all.