Quote:
Originally Posted by pwalker8
I would point out that Publishers don't really set retail price on books, they only set the price that they change the retailers. That's why they want to go to the agency model. If you want to accuse someone of putting a gun to the buyer's head with regards to book prices, then it's all on Amazon and other book retailers.
|
They don't today but they did from 2010-2013 or are memories that short?
And they want to return to the exact same "buy it on our terms or do without" approach.
Which neither Apple, nor Sony practice.
Their price maintenance is predicated on a good-better-best upsell retailing model where they promote the entry level and try to get buyers to stretch their budget for the next higher version. There, if they fail to upsell they still move the cheaper model and they don't lose the customer.