It's a decent tablet, but if you don't 1) already have a lot of amazon content you need to access and 2) don't use prime, there's no big advantage to it.
You might be better off with a more generic tablet such as the Nexus instead.
I own both, and a Samsung.
I got the HDX because I own TONS of amazon content, and the Amazon tablets are best for that content. I got the nexus mainly because I wanted to try out a generic Android environment without a lot of overlay from a reseller. I got the Samsung galaxy tab 3 because I fell in love with it in the store. YMMV but if at all possible go to a best buy or somewhere and try them all out - you may find one that really appeals to you.
The Samsung is my favorite but (cons) it's a lot more expensive than the other two; it came with a lot of bloatware (I searched out a list of what could be safely disabled and disabled most of it, so that can be got around); and the colors are over-saturated.
The Amazon is my second favorite as a tablet but (cons) I'm not crazy about the Amazon app store. Software is usually released a couple months later than the Google play store for the same apps. I don't like the carousel and would really prefer to turn if off, instead I just scroll the home page to the 'favorites' and ignore the carousel.
The nexus is my 3rd fav, mainly because the aspect ratio is a bit too narrow for my taste in landscape mode (I usually do everything in landscape). Beautiful screen though. And no bloatware other than the usual google play, maps, etc. Really nice tablet but for some reason just doesn't grab me like the samsung does.
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