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Apple really isn't that interested in market share. They simply want to maintain their high rate of profit. One of the biggest lessons they learned from the 90's back when the Soda salesman was running the company into the ground was that 2 well thought out, well designed models is a lot better than 10 models with minor differences. As I recall, the big reason that Apple didn't want to go to a bigger screen was because of the ergonomics, i.e. you can't use it one handed. If Apple goes with the bigger screen it will be because they either figured out a way around the ergonomic issue (Siri voice commands perhaps), or they decided that using the phone one handed wasn't that big of an issue with their customers.
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