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The one thing the Kobo has over Kindle is that it's more open. You might be able to transfer epubs to the Kindle format, but isn't the majority of the storage space on the Kindle reserved for Amazon purchases? I also don't care for the idea of being locked into any one retail "ecosystem". Kobo can read epubs acquired from any source, and there are hundreds of thousands of free and public domain epub books available on the internet (Feedbooks is one of my favorite sites).
So unless you really like Amazon, there's really no definitive reason to prefer Kindle over Kobo.
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