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Old 06-28-2014, 09:52 AM   #460
Barcey
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He does over simplify the history but I think he's correct in the points he's making. The last point he made that Amazon has been playing the long games and the publishers have been playing the short game is absolutely correct.

The walled garden model does depend on keeping your consumers captive and DRM aids in that but so far Amazon has done a good job of keeping customers happy enough that they have not run into the DRM wall.

I agree with Cory that if the publishers have finally realized how useless encryption based DRM is that now would be a good time to drop it. It would improve their negotiating position with Amazon. Yes it would probably only be a small portion of Amazon's customers that take advantage of it but Amazon doesn't want to lose market share.
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