Quote:
Originally Posted by pwalker8
Perhaps I'm missing something, but I don't see anything that says that big pub makes outs at $10. The article talks about what price point people buy the most books at, not what price point the big publishers make money at.
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Big pub making money or not is not a function of book price.
(Price elasticity makes it a wash at the price range they roam.)
(Authors getting readers and building a career is a different story.)
BPH profitability is a function of the *number* of "lottery winner" high volume sellers. The Randy Penguin is shoveling out 14,000 titles this year but their overall profits will depend on the dozen or so big sellers that will stick to the wall. If they hit the jackpot with just one title, they'll give out bonuses. If none hit, the low level staff will have to update resumes regardless of whether the ebooks are priced at $10, $13, or $15 because their machine runs off bestsellers and backlist, not midlist new releases.