I think you need to add either the ibooks app or the marvin app. Once you download one of those apps on your iPad, you should be able to add the book fairly easy. If you have iBooks, when you plug the iPad into your computer, and sync, you can go to the book tab and select which book to sync. If it's marvin, you can download the book via the get books/OPDS/Search local network/calibre server. You have to have both your computer and the ipad on the local network and Calibre has to be set up as a OPDS server.
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